The Christmas shopping season is here in earnest and marketing departments everywhere are feverishly setting up their digital advertising placements.
Some intend to leverage the expected buzz around the next addition to the famed Star Wars saga, Rogue One, attempting to leverage the hashtags and conversation on social media to get in front of kids, Millennials, Gen X or Baby Boomers since it is one of the few franchises that crosses all demographics.
But how many have thought about using imagery that reflects the diverse nature of the cast?
It is not lost on the audience that Rogue One features a strong female lead, two actors from China, a Black male, a Mexican and actors from Denmark, Australia and the U.K., in addition to the usual USA.
The cast is a melting pot but I would not be surprised to see many online advertisements show up beside Rogue One on social media that feature the usual white family shopping for Christmas or enjoying opening presents.
We live in a multicultural world and this is a clear opportunity to speak to that by using images incorporating diversity in the actual advertising placed against conversational topics that will undoubtedly bring eyeballs.
Rogue One is a great example that is coming up and I think that the ads with more diverse casts will have the best response from a larger group of people.